Kennedy Morgan Group Founders Release The Operator Manual, a New Book for Small-Business Owners
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New book draws on real-world experience to help small-business owners better understand their numbers, improve operations, and build stronger businesses.
Running the business itself requires a different set of skills, and most of us end up learning those lessons the hard way.”
WOOSTER, OH, UNITED STATES, November 9, 2026 /EINPresswire.com/ -- Entrepreneurs and business owners Casey and Maura Zace have released The Operator Manual: A Practical Guide to Building a Stronger Business, a new book designed to help small-business owners better understand, manage, and strengthen the businesses they've worked hard to build.— Casey Zace, Kennedy Morgan Group.
Published by Kennedy Morgan Media, LLC, the book officially launched October 31, 2026, and is available on Amazon in Kindle, paperback, and hardcover editions.
Drawing on the authors' experience building, buying, operating, advising, investing in, and exiting businesses, The Operator Manual addresses a challenge familiar to many entrepreneurs: starting a business and learning how to operate one successfully are two very different things.
"A lot of business owners are really good at whatever it is their business does. That's usually why they started it in the first place," said Casey Zace, co-founder of Kennedy Morgan Group. "But running the business itself requires a different set of skills, and most of us end up learning those lessons the hard way. We wanted to put together something practical that helps owners step back, understand their business a little better, and make more informed decisions about where they're going."
The book explores the essential disciplines of business ownership, including cash flow, financial performance, profitability, operating cycles, systems, decision-making, and long-term planning.
Rather than promoting a single formula for success, the authors encourage readers to examine their own businesses, understand the relationships between different operating functions, and identify opportunities to build stronger, more sustainable organizations.
Casey brings more than 25 years of experience in business leadership, operations, strategy, and entrepreneurship. Maura, a Certified Public Accountant and co-founder of Kennedy Morgan Advisors, contributes expertise in financial management, accounting, and business advisory services.
Together, their perspectives combine the operational and financial realities of business ownership.
The publication also reflects the broader mission of Kennedy Morgan Group, a family-owned group of businesses focused on building, operating, advising, and investing in companies for the long term.
The Operator Manual complements the group's educational initiative, The Cash Flow CPA, which provides practical financial resources to help business owners better understand their numbers and make informed decisions.
"Our goal wasn't to write another book telling people how easy business success can be," Casey added. "Building a good business takes work, and there's always more to learn. Hopefully, this gives owners a useful framework for thinking through some of the challenges and opportunities along the way. Throughout the book, we've interwoven some of our own stories, lessons learned, and even a few mistakes we've made along the way."
Book Availability
The Operator Manual: A Practical Guide to Building a Stronger Business is available on Amazon in Kindle, paperback, and hardcover formats.
Amazon: https://www.amazon.com/dp/B0HLXWHY2S
Book information and author details: https://www.thecashflowcpa.com/operating-manual
About the Authors
Casey and Maura Zace are entrepreneurs, business operators, and co-founders of Kennedy Morgan Group. Their combined experience spans business operations, financial management, real estate, investing, and advisory services. Through their businesses and educational initiatives, they work to help owners build stronger organizations and make more informed business decisions.
About Kennedy Morgan Media
Kennedy Morgan Media, LLC is focused on publishing, media, and educational resources that support entrepreneurs, investors, and business owners.
Casey Zace
Kennedy Morgan Group
+1 330-845-4199
hello@kennedymorgangroup.com
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