Sasha Safavi launches Syndicate for creators, athletes and companies

Entertainment attorney Sasha Safavi has launched Syndicate, a boutique law firm in Los Angeles built to serve companies, creators and athletes across entertainment, media and technology. The firm opens with clients including Overtime, Audiomack, UnitedMasters and Rebellion Records, signaling demand for faster, multidisciplinary legal support in culture-driven businesses.

Why it matters: - Syndicate is entering the market as a hybrid law firm and business partner for clients that operate across entertainment, sports, media and technology. - The firm is built to serve creators and athletes who now run brands, intellectual property portfolios and ventures, not just single careers. - Syndicate opens with an established client base, which gives the new firm immediate market credibility.

What happened: - Sasha Safavi launched Syndicate after formally departing UnitedMasters. - Safavi is a 2026 Billboard Indie Power Player and a 2026 Lawdragon 500 Leading Global Entertainment, Sports & Media Lawyer. - The Los Angeles-based firm already counts Overtime, Audiomack, Rebellion Records and platinum-selling artists and producers across genres among its clients. - UnitedMasters remains a client of the newly launched firm.

The details: - Syndicate says it provides high-level legal representation and strategic counsel to companies, creators and athletes. - The firm is organized into three divisions: Creators, Athletics and Corporations. - Syndicate’s internal team includes attorneys, talent scouts, data analysts and engineers. - The firm is building a proprietary AI legal tool called Aaliyah. - Safavi previously led global content licensing agreements at TuneCore by age 26. - At TuneCore, Safavi negotiated directly with YouTube, Spotify, Amazon and Tencent. - Safavi later served as Head of Legal & Music Licensing at UnitedMasters and Translation. - During that tenure, Safavi supported more than $250 million in commercial transactions. - Safavi helped structure first-of-its-kind music programs for the NFL, NBA and TikTok. - Safavi also negotiated celebrity talent deals for Fortune 500 brands. - Safavi helped structure music distribution deals for FIFA’s 2022 World Cup. - Safavi managed legal affairs for campaigns with AT&T, Meta and McDonald’s. - Safavi’s work has been recognized with Clio and Sports Emmy wins.

Between the lines: - The launch reflects a broader shift in legal services toward embedded, cross-functional support for clients whose businesses span multiple industries. - Syndicate’s in-house tech build suggests the firm is betting that speed and workflow automation can be a competitive advantage in dealmaking. - The firm’s roster and staffing model position it less like a traditional practice and more like an operating platform for high-growth entertainment and sports businesses. - Safavi’s career path across licensing, labels, platforms and brand deals gives Syndicate a founder narrative centered on practical transaction experience rather than pure legal pedigree.

What's next: - Syndicate is likely to expand its roster across creators, athletes and companies seeking counsel on licensing, brand deals, acquisitions, product launches and other commercial transactions. - The firm’s AI platform, Aaliyah, may become a core part of how Syndicate delivers faster deal support. - Safavi and Syndicate are entering a competitive market where speed, specialty and industry access will matter as much as legal expertise.

The bottom line: - Syndicate is launching as a modern legal shop built for the business realities of today’s creators, athletes and culture companies, with an established client list from day one.