Too Lost names Jay Moore as chief investment officer

By AI, Created 5:11 PM UTC, June 03, 2026, /AGP/ – Too Lost has hired Jay Moore as chief investment officer to expand its catalog acquisition and artist financing efforts as independent music platforms move deeper into capital deployment. Moore brings investment experience from Position Music, Ditto Music and Kobalt Music Group.

Why it matters: - Too Lost is expanding beyond distribution and technology into a broader capital role for independent artists and labels. - The hire signals a stronger push into catalog ownership, deal structuring and artist financing at a time when independent rights holders want services and funding from one platform.

What happened: - Too Lost appointed Jay Moore as chief investment officer. - Moore will lead the company’s investment strategy. - His mandate includes identifying catalog acquisition opportunities, structuring deals and expanding Too Lost’s role as a capital partner. - The Los Angeles-based company framed the move as part of its deeper push into catalog investment and artist financing within the independent music sector.

The details: - Moore most recently served as head of investments at Position Music. - At Position Music, Moore helped shape long-term growth strategy and led catalog acquisition efforts. - His work there included deal structuring and financial modeling. - Moore contributed to the acquisition of Gesaffelstein’s publishing and masters catalog. - Moore previously held the CIO title at Ditto Music, where he oversaw investment strategy and worked on music rights and artist financing. - Earlier in his career, Moore worked at Kobalt Music Group across its investment platform and recorded music division, AWAL. - Moore’s Kobalt work included contributions to Funds 1 and 2 and broader recorded music operations. - Too Lost already offers rights management, publishing administration, analytics and monetization tools in addition to distribution. - Too Lost also previously worked with The All-American Rejects as the band moved into the indie space. - The company described that relationship as part of its broader role with legacy artists seeking ownership and flexibility outside the major label system. - CEO Gregory Hirschhorn said Moore brings investment discipline, catalog expertise and operating experience inside the modern music business.

Between the lines: - The appointment reflects a wider industry pattern: distribution and services companies are moving into capital deployment and rights ownership. - Too Lost is trying to compete as a one-stop platform for independent rights holders that want both infrastructure and financing. - Moore’s background in valuation and transaction structuring suggests Too Lost wants more complex investments, not just basic distribution deals.

What’s next: - Too Lost is expected to use Moore’s experience to pursue more catalog opportunities and expand its investment strategy. - The company will likely keep building its dual position as a technology platform and capital partner for independent artists and labels. - Competition among independent-focused platforms is likely to intensify as more companies combine services, financing and rights ownership.