Divinity Event Productions names Jenni Thye sales and events director

Divinity Event Productions has hired award-winning planner Jenni Thye as Director of Sales & Events, effective August 2026, to guide growth for the Phoenix-based company and its Prim Event Rentals division across Arizona and the Southwest. The move signals a push to strengthen sales, creative strategy and client service as the business expands.

Why it matters: - Divinity Event Productions is adding leadership as it grows its footprint in Arizona and the greater Southwest. - The new role covers both Divinity Event Productions and Prim Event Rentals by Divinity, tying sales and event strategy more closely across the company’s services. - The hire is meant to support client demand for full-service production and high-end rental solutions.

What happened: - Divinity Event Productions named Jenni Thye as Director of Sales & Events, effective August 2026. - Thye will lead event and sales strategy for Divinity Event Productions and Prim Event Rentals by Divinity. - The company is based in Glendale, Arizona, and serves Arizona and destinations throughout the Southwest.

The details: - Melissa Weihert, COO of Divinity, said Thye’s talent, track record, vision and passion stood out in the hiring process. - Weihert said Thye will strengthen the sales and creative teams and help elevate client service. - Thye brings more than 20 years of experience as an award-winning wedding and event planner. - Since 2002, Thye has designed and produced high-end events for clients around the world. - Thye’s work has been recognized by industry experts, leading publications and client-voted lists. - Thye is known for staying calm under pressure and solving creative problems. - Thye also mentors emerging event professionals. - Thye earned an undergraduate degree summa cum laude from the University of Arizona. - Thye later completed a master’s degree at Arizona State University. - Thye is an Arizona native and said family celebrations helped inspire her entry into the event industry. - Thye said she looks forward to bringing her blend of vision, warmth and execution to new creative work. - Divinity Event Productions specializes in weddings, private celebrations, corporate events and large-scale productions. - The company’s capabilities include lighting, audiovisual production, custom structures, draping, linens, staging, dance floors, custom vinyl designs, LED technology and specialty rentals. - Divinity says its in-house inventory and production team support events from concept through execution. - Prim Event Rentals by Divinity focuses on high-end rentals for weddings, corporate events and private celebrations. - Prim’s inventory includes luxury lounge furniture, modern guest seating, custom bars and specialty rental pieces. - Prim is a minority-owned Arizona company serving Phoenix, Scottsdale, Sedona, Tucson, destination locations across the Southwest and Southern California.

Between the lines: - The combined role suggests Divinity wants one leader to align creative direction with revenue growth across both production and rentals. - Hiring a planner with destination and luxury-event experience signals a focus on higher-touch client work and more complex event execution. - The company is positioning itself as both a production partner and a rental provider, which can deepen its share of each event budget.

What's next: - Thye is expected to shape sales strategy and creative direction as Divinity expands across the region. - The company will likely lean on her planner background to support larger and more customized events. - Divinity and Prim Event Rentals will continue serving Arizona and Southwest clients with a broader mix of production and rental offerings.

The bottom line: - Divinity Event Productions is betting that one seasoned event leader can help accelerate growth while sharpening the company’s creative edge.